Thursday, November 14, 2013


“It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat.”


― Theodore Roosevelt

This is an old quote that serves a trial lawyer well.  I have it on my office wall.  I frequently encounter people trying to figure out how to market their service or practice.  Often, rather than trying out something new or unproven, they merely assume that someone else must have had their idea first.  So far, while trying out new ideas for marketing a personal injury practice, the response from other lawyers and other businesspeople has been almost universal appreciation that you are at least out trying.  So many people don't begin to at least try.
Try it Mikey, you might like it has become a shorter version of the above.

Tuesday, November 12, 2013

Remarkable Lawyer First Post

REMARKABLE LAWYER:

I watched a TedX talk over the weekend by Seth Godin about marketing anything in today's internet age.  If you have not seen Ted talks, they are short videos on YouTube about a specific topic.  Search your topic and you will find someone of note speaking on something that may interest you.

My interest is marketing professional services.  My practice is personal injury law but finding the right cases for my practice is the key to my success. Seth Godin's talk was about the importance of being remarkable or having a remarkable product or service.  In Godin's opinion, traditional advertising is dead as we are all overwhelmed with ad volume to the point where we tune it out.  Remarkability or the power to be new and different or to grab someone in such a way that they will remark on it is the key to becoming known or purchased. In his example, you could drive down a country road and pass a lot of black and white cows.  However, you would probably stop and look at a purple and white cow because it is remarkable.

What makes a remarkable lawyer?  Most lawyers would say results are all that matters.  But most of us lawyers are a fairly skeptical and hard to please bunch.

More importantly to me is the question of what makes a remarkable lawyer in the eyes of a client?  For me, the answer is likeability and accessibility.  How to market that and make it remarkable is the challenge.